The awareness of quality is deeply rooted in the company’s history dating back to the times of Sissi – Empress of Austria – and her gardens at Trautmannsdorf/Merano. Her gardener handed over his surplus of fruits for the manufacture of jam to the Seibstock family. They set up their sale in a small but exquisite shop in the arcades of Merano in 1890. Success soon followed and was built on quality since then. In order to produce “the best jam of the world”, no compromises were made. Expertise and the feel for highly refined products are success factors until this day, based on the concept of sustainability and cooperation.